{"id":9210,"date":"2026-04-27T15:32:14","date_gmt":"2026-04-27T15:32:14","guid":{"rendered":"https:\/\/staging.openvaluefoundation.org\/?p=9210"},"modified":"2026-04-27T15:32:14","modified_gmt":"2026-04-27T15:32:14","slug":"blog-post-32","status":"publish","type":"post","link":"https:\/\/openvaluefoundation.org\/en\/2026\/04\/27\/blog-post-32\/","title":{"rendered":"Blog post 32"},"content":{"rendered":"

In view of the data<\/a> which Suzanne Jenkins provided us with ESADE Centre for Social Impact<\/a>, the truth is, yes We need a feminine gaze to see the world differently and improve our society.<\/strong>. As with everything else.<\/p>\n\n\n\n

The male gaze has been prioritised in most of our everyday processes.<\/strong> and that is why the rates of misdiagnosis of heart attacks are 50% higher for women, as they are treated on the basis of research findings relating to men. Women are 47% more likely to suffer serious injuries in a car accident, as car safety has been designed on the basis of crash tests carried out using dummies modelled on men. Even one of Google\u2019s most recent services, Google Home, is 70% more likely to recognise male speech, as the technology was trained on large databases dominated by recordings of male voices.<\/p>\n\n\n\n

But as the data also support, according to Patricia S\u00e1enz, founding partner of EWA Capital <\/a>and Helena Torras, managing partner at Pao Capital <\/a>, two major investment firms, changing this reality and opting for a more feminine and diverse perspective is good business.<\/strong>Start-ups with a woman on their founding team are 63% more profitable, and also employ innovative ways of identifying, addressing and meeting the needs on which the start-up focuses. Venture capital firms with female partners achieve 1.5% higher financial returns and 9% more profitable exits.<\/strong><\/p>\n\n\n\n

Sarah Kaplan & Jackie Vander Brug say in The Rise of Gender Capitalism<\/a> Looking through a \u201cgender lens\u201d helps investors to gain new perspectives and opportunities, to focus on little-known inequalities, identify system limitations and find potential where it previously didn't exist.<\/strong><\/p>\n\n\n\n

But as of today, Only 2.3% of venture capital funding goes to start-ups led by women, and only 12% of decision-makers at venture capital firms are women.<\/strong> This bias appears to decrease when women VCs make the decisions, so the probability of investing in female founders is double. If there are more women investors, it is proven that there is more investment in women.<\/strong><\/p>\n\n\n\n

For the good of our society and our planet, and also according to the data, of our wallets; this has to change. We women are not afraid to collaborate, share, or contribute, and this is what the world needs.<\/p>\n\n\n\n

But for now, the world view doesn't reward these patterns, and that's why we are where we are. We are also humbler and don't market ourselves well. We're more hands-on and less about spreadsheets. More about caring and with a vocation for service, less about competing. We take the problem as the foundation and the company as the solution to this problem.<\/strong>. For us, the success of a company is based on achieving its purpose, even if this word has been corrupted, and not on generating maximum profit. This goes against the patterns that have dominated the business world until now.<\/p>\n\n\n\n

Which is why, and for all that it concerns us, as we agreed in our chat, It's time to learn how to humanise investment, and how to humanise the economy.<\/strong><\/p>\n\n\n\n

And for that, We need more female role models and to have men as allies.<\/strong> We bring different and very complementary things. We don't add by working together, but we multiply, impact, and benefits. We need to start seeing people and not genders.<\/p>\n\n\n\n

That is why, in impact investing, where heart and economy come together, funds invest in business projects whose business model solves a social or environmental problem, taking a first step to demonstrate how to unite these two worlds.<\/p>\n\n\n\n

It's difficult and we have a long way to go; ways and structures of thought, as well as roles and ways of doing things, have been ingrained in the collective consciousness and our daily lives for a long time. Women themselves don't realise certain \u201cmachista\u201d (male chauvinist) beliefs and habits in their way of acting. The important thing is that it's been brought out into the open, that the benefits of working on it have been quantified, and continue working so that the female gaze continues to gain the weight it deserves and permeates society.<\/strong><\/p>\n\n\n\n

We were also able to witness the success of three companies led by women or offering products or services that substantially improve the lives of women and girls, represented by Taryn Andersen: co-founder and CEO of Impulse4Women<\/a> (Spain), Caroline Vledick: founder of Bloody Green<\/a> (Chile) y Guillermo Pepe: founder and CEO of MammoTest <\/a>Mexico.<\/p>\n\n\n\n

A real bath of optimism of how Women, with their transformative gaze, are a fundamental and increasingly influential part of the economy and the world.<\/strong>.We need to keep pushing, there's a lot to be done and each of us has a role to play.<\/p>\n\n\n\n

\n\n\n\n

If you were unable to attend this meeting, you can relive it in the following LINK<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"

A tenor de los datos que nos proporcion\u00f3 Suzanne Jenkins de ESADE Center for Social Impact, la verdad es que s\u00ed necesitamos una mirada femenina para ver el mundo de forma diferente y mejorar nuestra sociedad. Como en el resto de las cosas. La mirada masculina lleva siendo prioritaria en la mayor\u00eda de nuestros procesos cotidianos y por eso las […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-9210","post","type-post","status-publish","format-standard","hentry","category-blog-post"],"acf":[],"_links":{"self":[{"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/posts\/9210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/comments?post=9210"}],"version-history":[{"count":1,"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/posts\/9210\/revisions"}],"predecessor-version":[{"id":9212,"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/posts\/9210\/revisions\/9212"}],"wp:attachment":[{"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/media?parent=9210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/categories?post=9210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openvaluefoundation.org\/en\/wp-json\/wp\/v2\/tags?post=9210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}